Empowered Selling: Navigating Sales with Confidence

Join us on May 14th at REF

11:30 am to 1:00 pm


In the dynamic world of sales, finding the balance between persistence and pushiness is critical. “Empowered Selling: Navigating Sales with Confidence and Mutual Respect” dives into the art of selling with grace and assertiveness. This presentation equips women with the strategies and mindset needed to navigate sales interactions with confidence and professionalism. From understanding and fostering genuine connections with customers, attendees will learn how to assert themselves in the sales process without resorting to aggressive tactics. Through practical tips and real-world examples, this session empowers women to sell authentically while maintaining equal business stature and respect for both themselves and their clients.


In her role as a Partner at Wilcox & Associates, Anna McEachern plays a pivotal part in shaping sales strategies and training programs. As a Business Consultant, Trainer, and Coach, she guides businesses to reach their full potential through strategic planning and organizational development. She excels in applying multiple methodologies, enhancing team performance and individual skill sets in sales and leadership.

Anna has over two decades of experience in sales and developing successful businesses. Anna’s greatest passion is investing in people. She enjoys facilitating a way for people to learn, cultivate attitudes, create behaviors and reach their goals. Developing strong relationships is the foundation of everything she does, both professionally and personally. In her free time she can be found spending time with family, playing guitar, yoga, tennis or attempting to learn golf. Anna currently resides in South Bend, Indiana with her husband, their eight children, three grandchildren, and mini-golden doodle Lilah.

There will be a buffet with gluten-free, vegan, and vegetarian options.

LOCATION: REF Executive Forums Office – 130 S Main Street, Suite 115 – South Bend


Lunch Type

Papa Salad (Chicken)
Chicken Caesar Wrap
Eggplant Parmesan
Tortellini Con Alfredo
Vegetable Primavera

Spaghetti and Vegetable Primavera can be served with gluten free penne or zoodles, upon request.


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